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The same health insurance policy can cost you differently at different life stages. We explain why this happens.

Taking life insurance in today’s times of uncertainty is de rigueur for any responsible person. While lifestyle diseases and serious illnesses like cancer are on the rise, the world is also witnessing unprecedented acts of terrorism and natural disasters. All in all, life is quite unsafe all over the world. But while we can exercise no control over how the world behaves and affects us, we can certainly safeguard ourselves and our families with life and health insurance policies.

However, the timing of purchase is crucial: any financial planner and insurance advisor will tell you that the younger you are when you buy life and health insurance plans in India, the lower your premium payments will be. There is a curious correlation between one’s age and how affordable or expensive the insurance plans become. This correlation changes with:

The 20s: A person has a job with a modest income, possibly a first job. The policy holder has relatively lesser family responsibilities and can easily pay the health insurance policy premiums. A person in their 20s is also healthier and fitter than his older counterparts, so the chance of disease is lower. Also, insurers estimate a larger life span for the policy holder, hence the sum assured will be higher while the premium payments will be lower.

The 30s: By this time, a person is married and has a family, while also having a stable job. His income is also higher than in the previous decade, while his health profile may not be as good as earlier. Insurers anticipate that certain lifestyle diseases like diabetes and cardiac problems take root in this decade. Also, your profession and lifestyle can have a bearing on the premiums of your health insurance policy. If you are employed in a line of work that puts you in danger (such as the police force, fire brigade, mining and construction, etc.) the insurer will insist on a higher premium payment for you.

The 40s and 50s: Premiums on health insurance plans will be much higher as compared to those a person in his 20s would pay. Insurers anticipate a lower life expectancy for the customer at this stage, along with many varied expenses at home (children’s higher education, medical treatment costs for self and parents, home mortgage payments, etc.) and so, the premiums will be larger. Insurers will also insist on a detailed health profile to eliminate the possibility of unknown diseases, critical illnesses, disorders arising out of smoking and substance abuse, etc.

The 60s: Most insurers do not give health insurance policies in India to people who have crossed the age of 60 years. People in this age group have retired from active duty, hence they do not have an income from which they can pay their health premiums. Secondly, it is costlier to insure a person past the age of 60 because of a high incidence of poor health and diseases. Instead of taking individual health plans in their 60s, people in this age group should look at getting included in the family health plans of their children.

Picking mutual funds for investment is easier than picking the right time to invest in them. We give you five hints to help you choose.

Every investor knows that in order to make money, he must put the money he currently has to good use. Simply letting the money sit in the bank or investing it in such instruments as real estate and gold do not always yield the best results. Besides, if the investor has both short term and long term goals, he may need to look at mutual fund investment.

But despite wishing to invest in mutual funds in India, many factors can hold an investor back. In terms of mutual funds, ‘how’ is often not as important as ‘when’. Consider these five pointers to help yourself decide when to invest in mutual funds:

1 When you do your research.

You must be willing to put in hours of study on both the fund you are interested in and the fund house. Choosing the best mutual funds cannot be a snap decision, and it cannot be based on the current favourite in the market. The fund you purchase must offer the potential for growth that you seek to realise your short term and long term financial goals. Apart from the fund, you must select the right fund manager as well. Conducting due diligence is the crucial first step to investing in the best mutual funds in India.

2 Study the fund manager’s record over three years.

Investors are often tempted to see short term results of the fund manager they wish to work with. However, experts will tell you that any amount of time short of three years is too less to analyse the manager’s performance. Analyse his track record over three to five years and discuss the various strategies he has adopted over the years vis-à-vis market fluctuations and asset allocation.

3 Choose a manager with the same investment style as yours.

A fund manager is not a magician who can convert your mutual fund investment into piles of money. Nor is he a mathematician who follows provable theorems with predictable outcomes. A fund manager studies the markets and interprets them every day, and bases his decisions on his understanding and skill. The gains may be slow in coming in some cases, while another of his decisions can fetch a windfall. However, his investment style must align with yours, or there may be conflict in reaching your fiscal goals.

4 Pick the fund of the best available ones.

Studying market forces every day and picking the right mutual fund is important for the proper realisation of your financial goals. Most people tend to go with the popular choice, or expect a long term fund to generate constant growth in the short term. Discussing the fund’s growth with your manager regularly, reading reports by financial companies and looking up the workings of the best mutual funds relays valuable information.

5 Be certain that it is the best way to create wealth.

Investing in mutual funds is a matter of faith and being open to a little risk. Sometimes, all calculations can go awry and mutual funds may show extremely low returns. Hence, it is important to be convinced about the decision to invest in a mutual fund. Only when the investor is certain that they will give the best returns will the investor be confident about putting in his money in them.

In 2005, I began working with a new client. She just got divorced after over 30 years of marriage. Like many women, she had been content to allow her husband to take care of their finances. However, circumstances changed. In her late 50s, this woman found herself in uncharted waters: managing significant financial matters with zero prior experience.

While insurance, investments and financial planning have traditionally been “a man’s game,” there are many statistics that predict a different story. Women are living significantly longer than men and are more likely to become widows. Like it or not, it’s imperative for women stay on top of all things financial, for themselves and their families.

There are many aspects to financial planning: savings, retirement, day-to-day expenses, student loans, college savings, estate management, building a comprehensive stock market portfolio, life insurance, and more! It can get overwhelming trying to keeping track of every aspect of your broad financial plan. Here are four tips to get started:

1) Make it fun. Financial planning is not something that brings an immediate smile to one’s face. Try to take the stress out of it by making your conversations fun. Plan a “date night” where you cook together and go over one aspect of the finances over dinner. Don’t try to go out: restaurants are wonderful for romance, but not great for private financial conversations. Whatever it is you enjoy, try to mix that in so you can associate something positive with this new learning adventure.

2) Don’t get defensive. Your goal is to become more educated and involved in your family’s finances. This doesn’t have to be a cause for alarm or fighting! Remind whoever is currently in charge that this is not a criticism of what they have been doing. You are not going to change things overnight or perhaps even at all, so do not start out on the defensive.

3) Start with cash flow. In terms of where to start, I recommend beginning with the basics: cash flow. Where are funds currently being spent and allocated? How are new expenses prioritized? This is a good time to analyze expenses both from a high level and then more detailed. We get busy with our daily lives and while a $100/year item may not be significant—how many of them are there? Those can really add up.

4) Meet and engage with your team. Do you personally know your CPA, attorney, and financial professionals? Start to build a relationship with them. Make sure you understand how they make decisions, how they bill, and how they can help you and your partner reach your goals.

Starting the process is half the battle,and there is no wrong answer when deciding which area to approach first. Remember that this is a team effort between you and your family, spouse, or partner, so don’t try to go it alone. By following these steps,I believe you will become more empowered to make smart financial decisions in good times and in bad.

Meghann McKenna is Owner & Financial Adviser at McKenna Financial in Bozeman MT, a family owned financial firm serving clients since 1949. She also is a Registered Representative offering securities through NYLIFE Securities LLC, Member FINRA/SIPC a Licensed Insurance Agency, and a Financial Adviser offering investment advisory services through Eagle Strategies LLC, a Registered Investment Adviser. McKenna Financial is not owned or operated by Eagle Strategies LLC or its affiliates. This article is offered for general information purposes only. It does not set forth solutions to individual situations. Consult your professional advisor(s) before implementing any planning strategies. SMRU 1683868 (exp. 2.18.2018)

A well thought out marketing strategy is an important component for every business. One of the things to consider when developing a marketing strategy is figuring out which marketing channels to invest in.

 There are many different options, but not all of them make sense for every business. It is; therefore, best to invest in the marketing channels that are most appropriate for your target market. The rise of social media and internet usage has made digital marketing platforms extremely relevant. Here are four marketing channels you should be investing in.

Social media

According to EMarketer, there were over 1.43 billion social media users in 2012. This is a 19% increase from the 2011 figures. It’s obvious that social media usage is rapidly expanding, making it the perfect platform for a well-developed marketing strategy.

It is easy to target the right audience through networks like Facebook, which allow for targeted advertising. Twitter is a great way to share small amounts of information about products with a large number of people. There are also other social media networks; like LinkedIn, Tumblr, FourSquare, that can help market products at a fraction of the traditional cost.

Search engine marketing

Ranking high in search engine results is important as only the highest ranked websites get the most traffic. Search engine marketing includes paid advertisements, search engine optimization, and pay-per-click services. Investing in a new website and search engine marketing (SEM) services is not expensive. Most companies that provide SEM services will help develop the website, and website content for an all-inclusive price as well. SEM is a great way to increase the visibility for your product online, and works well with social media marketing methods as well.

Event marketing

Event marketing allows companies to target more specific groups of people as compared to traditional marketing methods like TV advertisements or billboards. It consists of sample distribution, interactive displays, and visual promotions at events. It is very common for companies to sponsor entire events – Mercedes Benz Fashion Week – which are branded to market a specific product.

You can also see event marketing in action at malls, where free samples are being provided. This means that companies – regardless of their marketing budget – can participate in this marketing channel as it is customizable. It is worth the money since it targets a specific type of customer in a more personal way as compared to other marketing channels.

Trade shows

Trade fairs (trade shows) allows companies to promote their products to a large number of potential consumers in the very short space of time. By having trained staff at the booth, collecting leads and quickly following up on them, it can be very easy to turn these potential consumers into actual buyers. This is one of the best methods for creating a lasting impression on consumers.

There are plenty of marketing channels available, but you should focus on using the ones that deliver the most bang for the buck.

Eva has been helping small businesses to improve their promotions for the last 3 years. Her expertise is in custom promotional merchandise, through her work at Custom Gear, one of Australia’s fastest growing branding companies.

Your decisions about what college or university to attend will be a decision that affects the rest of your life—literally.

From the close knit, lifelong friendships you’ll develop as a result of living with people to the content and information you’ll learn in your courses, your choice of college will carry with you until your last breath. The choice will shape your career and aide in transforming you into a responsible adult. You need not take it lightly.

A lot of times, when young adults are preparing for high stake tests, planning for graduation and exploring their college options, they get held up deciding whether or not to go to school close to home or to travel far away. There are pluses and minuses on both sides of the decision.

True cost and saving

The biggest plus of staying home and attending college is cost. You’ll save a lot of money if you don’t go away. The cost of room and board can be forgone when you live at home and eat your parents’ food. It may not seem like a big deal when you’re thinking about leaving, but student loan debt, like your choice of college, will also play a part of your life for a long time—not quite until your last breath, but it’ll haunt you until close to that day.

Aside from cost, there’s a lot more that weighs into deciding to travel far away or stay close to home. If you’re considering leaving the state in which you reside, your tuition will be higher than it is for in state residents. Couple that with the travel costs when you want to return home, and you’re racking up bills that will be a part or your budget for a lofty amount of time. That’s when priceline and other online coupon websites come in handy!

In addition to costs, there’ll be periods of time when you long for home, and home will be out of reach. You’ll stumble across nostalgic moments when you want to see an old high school friend, and planning a weekend together will be logistically impossible. You may get sick and yearn for the way mom coddles you with soup and ginger ale. That will not be an option if you’re too far from home.

The price for adventure

Conversely, traveling far away for college brings with it much adventure. You’ll be completely independent when you’re far from home. You’ll be responsible for every aspect of your life—when you eat, when you sleep, where you go out. Traveling away to school strengthens the responsibility skills you need to foster that independence.

Adventure lies around every corner when you travel away to school as well. New and exciting people, places, and things will fill your free time. These experiences will also go a long way in helping you develop into a strong, independent adult.

Conclusion

College is meant to be an experience. You have so many options to think about when you’re choosing a school. You can go away, you can stay home, or you can venture close enough that you can still come home affordably and comfortably.

Nevertheless, the decisions you make regarding what school to attend will be one that will be part of you for the rest of your life. Make sure you take your time and weigh your options so that you choose the best school for you!