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The world of binary options trading has gained greater prominence as more people become attuned to the trading benefits offered. The simplicity of making money from what amounts to a higher/ lower choice of asset price direction, coupled with the potential for high profits has helped to fuel an ever greater uptake from this method of trading.

The accessibility of this trading method has also increased interest in this form of investment. It is so easy to get yourself up and running. Account opening only requires a small deposit and contracts can be placed on any of the major global markets from just a few dollars.

Here we take a look at three key advantages of using binary options as an investment vehicle and make a case as to why you should take a look at this trading method as a viable and simple way to get started with financial trading.

1. Access Global Markets

When you first open you account with a binary options broker you may be surprised to see the wide range of assets that are available for trading. Unlike when trading with Forex brokers for example, you are not restricted to the assets on which you can profit. All of the major financial asset classes are offered, including Forex currency pairs, Stock Indices and Commodities. It is also possible to profit from movements in some of the largest global companies with contracts available for purchase on major players such as Google, Amazon, JP Morgan and Coca Cola.

This wide range of markets means that it is nearly always possible to find an opportunity to take. Furthermore trading can take place on your account wherever you are based in the world, as at some point, somewhere, a market will be open for you to analyse and trade.

2. Weekend Trading

If this ability to trade a wide selection of different markets during the week is not enough, you can also opt to trade at the weekend with some brokers. While the markets themselves are closed at this time, many brokers offer the facility to place a limited amount of contracts on certain assets over the weekend. Due to the market being closed and the trader not knowing where the market will open first thing on a Monday morning, the returns offered for these trading positions tend to be high. Many of these contracts yield well over a 400% return.

While there is much more speculation involved with these positions, they nevertheless can provide a good way in which to make a high gain on your investment. You just need to select your opportunities carefully and only use small amounts of your capital when trading these outcomes.

3. Profit From Different Price Outcomes

While binary options trading is often thought of as profiting from a higher or lower movement of an assets price, there are in fact many ways in which they can be used to capture market moves. While the Call and Put option are the most easily recognisable of the binary trade, there are an increasing number of new contracts now available. These will allow you to profit from a range of different market outcomes.

The most popular of these newer contracts are the One Touch and Boundary range. The key benefit of these is that you can use them when no trends are present and markets are simply looking to ‘mark time’. These provide a further way in which you can use binary options to keep building up the value of your investment over time.

If you run a hair or beauty salon, or indeed, any customer facing business, market positioning and a robust business strategy is essential.

Understanding your unique selling point

Good marketing starts with knowing your customer and your competition. Start with your customer in your target market. Think about the services or products you are selling and who you’re selling to. Then look at competitors who are offering similar things to you. Where are they strong and where are they weak? Are their goals clear and how do they attract customers? Is there something that makes them stand out from the rest of the market?

You need to gather as much information about the market and the competitors in it as you can and work hard to understand them. When you have this information, you can start to see how you fit into the wider market and where you can stand out with your competitive edge and ideally a unique selling point that isn’t offered elsewhere in your target market. For example, you might offer a superior customer service that’s accredited to external standards and known by everyone who steps into your salon. Exceptional professionalism, service, friendliness and standards are key to attracting and retaining your customers. A great service strategy can allow you to charge healthy prices rather than targeting the price conscious section of the market that may simply chase the cheapest deals rather than build up repeat custom to a single provider.

Another great differentiator is product, particularly in the health and beauty industry. For example, you might look to offer innovative services such as micro-dermabrasion and bee ‘venom’ facials, or gigi brazilian wax products to tempt in your customers. Innovation in this industry is a vital marketing strategy, as many customers love to try out the latest products and services and keep up to date with trends and developments in the market.

Marketing yourself

Make sure you understand your proposition and positioning before you begin to market yourself, then work with a designer to create a simple brand and logo for your business. This should then be used across your marketing channels, with everything from your business cards, staff uniforms and promotional flyers to signage, car livery and vouchers. Show a consistent brand experience by using the visual identity and language that expresses who you are. An online presence is also a vital marketing tool and getting onto social media can really boost custom. Look at working with a developer to build a simple website that explains your services and offers rapid contact for customers to book. Consider a call back system, if possible, to show that extra service.

Further considerations

As well as spending time and money on your promotions, the full customer experience will be affected by the other decisions such as how effectively you manage your salon operations, purchasing and stock, health and safety, company finances, legal and insurance requirements, staff training and more. It’s worth joining any local business support and networking groups to learn from other business owners. Think about a mentor or a knowledgeable business partner or salon manager if you are new to business ownership. The learning curve is steep, but it’s also fast and extremely rewarding!

There are a lot of advantages to choosing a structured settlement over a lump sum award. Most importantly, structured settlements are guaranteed to provide for the future needs of the injured party receiving the payments. Actually, most of the time, a structured settlement will provide for the personal and medical needs of an injured person for their entire lifetime. Lump sum awards, on the other hand, sometimes end up being wasted through poor investment strategies, overuse, and the ups and downs of the stock and investment market. The American Association of People with Disabilities endorses structured settlements, arguing that they could be the best and safest means of being sure an injured person who wins a tort case is provided for throughout their lifetime.

The second advantage of the structured settlement is the unique way it is managed by the tax code. More often than not, annuity payments are untaxed, meaning that more money makes its way into your pocket. Lump sum payments, in contrast, can incur a substantial tax burden which can mean that you will defintiely end up paying more taxes in the end.

Structured settlements also offer very much flexibility. In reality, no two structured settlements are the same, because each one is arranged to take into account the specific present and future needs of the injured party. For instance, several people will have the desire to receive a small annual sum, while others may want to receive several larger sums spread every few years or arranged around significant life events. Structured settlements could also be arranged to provide more money for the claimant later in life or more money as the claimant’s medical condition worsens. There are no limits to the different possibilities of the structured settlement, because it is a private arrangement between claimant and defendant.

Lastly, structured settlements have a number of exceptional advantages which end up increasing the net amount of award money for many people. For instance, your money cannot be reduced by divorce or the receipt of social security. Additionally, you may end up netting a larger award because you have to pay out less for lawyer and court fees incurred during a lengthy court battle.

You can also have the option to sell your structured settlement should you wish to cash out later down the road for a lump sum payment. There are many companies out there that specialize in this. Always take into account that companies who procure structured settlements from people have only one goal, to gain profit from their purchase, which is why occasionally their offers are a bit low. You can yet try approaching more than one company if you hope to sell a structured settlement, just to make sure that you get the highest payoff.

Ensure that the company who wants to buy your settlement is well established and well-funded. You do not want to trust your money to some fly-by-night company disappearing or going bankrupt even before paying you the buyout amount.

Ruth Rogers is a freelance writer that specializes in various financial topics like structured settlements, investments and money management.

There is a common misconception that when you sell an ounce of gold in any form, it is worth the spot price of gold. The spot price of an ounce of gold is the price that a buyer will pay or a seller will accept for the immediate delivery of the precious metal.

People are sometimes shocked to find that a store offering to pay for any old gold jewelry only offers them a fraction of the spot price for their gold chains and gold rings. The confusion is usually attributable to the fact that people do not understand that gold jewelry is not made of pure gold.

What is most gold jewelry made of?

Almost all gold jewelry contains a less-expensive alloy like silver, copper or nickel to increase the strength and durability of the jewelry. The vast majority of gold jewelry is made of 14 or 18 karat gold. Gold content is measured in terms of karats in the jewelry trade. Pure gold is considered 24 karat gold. An 18 karat piece of jewelry is 75% pure (18/24) and a 14 karat piece of gold jewelry is 58.3% (14/24) pure.

Scrap gold dealers will only pay you for the actual gold content. They also reduce the amount they pay for the cost of melting down the gold, delivery charges and a commission for their services.

Gold bullion, whether it is in the form of gold bars or coins, is considered pure gold. It is at least .999 fine and has a value very close to the spot price of the metal. Purity aside, you will pay slightly more for gold bullion coins because they are easier and more convenient to handle. Large 100 or even 1,000 ounce bars offer the lowest price per ounce for gold bullion. Commissions and dealer markup accounts for the higher price you will pay when you buy instead of sell bullion gold.

What makes gold jewelry expspensive?

When you are talking about expensive gold jewelry, the value is determined in part by the gold content, but also by the design and embellishment of the particular piece of jewelry. A similar premium is also placed on collectible gold coins. The condition and rarity of a particular coin can make its numismatic value worth much more than its gold content.

An educated consumer should understand the importance of knowing the gold content and any other extrinsic factors that affect the price of their gold items. By being aware of the type of gold they may be thinking about buying or selling, they are more likely to get a fair price when they make a transaction.

What are the risks associated with private equity finance and how can investors be successful? 

Understanding Private Equity

Private Equity Finance refers to the initiative of raising capital from external investors and in turn rewarding them a share of the business.  It consists of equity shares of companies not registered and traded on a public stock exchange.  There are various ways of investing in private equity – leveraged buyouts, venture capital, growth capital, distressed investments and mezzanine capital.

Private Equity Finance: Risk Capital

Private Equity is often considered as “risk capital” due to its inherent nature and characteristics. In the case of private equity, operational issues make it hard to determine who ultimately is responsible for economic risk that arises out of a leveraged buyout.  These are the result of using increased complex credit derivatives. The chances of these derivatives not being confirmed in a timely manner is very high and this may lead to more amount being traded than underlying assets. Private equity finance is also considered a risk as a conflict of interest may arise between the responsibilities the firm has towards itself and the companies owned by the funds.  Private equity investors are faced with huge turmoil along their way and need to be more prudent while making, managing and exiting investments.  It is always important to have an entrepreneurial spirit when taking up such high risk ventures.  Private equity investors spend tremendous amount of their time and energy looking for good business investments and enable them boost their performance.  Entrepreneurs always believe in the concept of more risk equals more return! 

Successful Private Equity Investing

Private Equity Finance, with its inherent risk characteristics can be a successful venture by knowing what you’re getting into. It is essential to be in places where successful entrepreneurs are.  Success breeds further success, after all.  This will give investors valuable insights and gain knowledge of new companies. They are masters in their field and just being in their presence will enrich investors with a lot of information.  Developing an exit strategy is crucial to the success of private equity finance. The investor should have a liquidity event in place and make sure it brings rewards.  A very important aspect is diversification.  When there is effective diversity in the portfolio, small losses can be negated by higher profits in other investments and lead to long term success. With all these tips and insights, private equity finance can be highly rewarding for an entrepreneur, both as an investor as well as a business owner seeking investment yourself!

DealMarket’s online platform is meant to help the private equity world become simpler. Private Equity Finance can be successful if parties meet each other and close profitable deals. Powered by cloud-based technology, this onlie platform is considerably more efficient than using e-mail and Excel spread sheets.