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In 2005, I began working with a new client. She just got divorced after over 30 years of marriage. Like many women, she had been content to allow her husband to take care of their finances. However, circumstances changed. In her late 50s, this woman found herself in uncharted waters: managing significant financial matters with zero prior experience.

While insurance, investments and financial planning have traditionally been “a man’s game,” there are many statistics that predict a different story. Women are living significantly longer than men and are more likely to become widows. Like it or not, it’s imperative for women stay on top of all things financial, for themselves and their families.

There are many aspects to financial planning: savings, retirement, day-to-day expenses, student loans, college savings, estate management, building a comprehensive stock market portfolio, life insurance, and more! It can get overwhelming trying to keeping track of every aspect of your broad financial plan. Here are four tips to get started:

1) Make it fun. Financial planning is not something that brings an immediate smile to one’s face. Try to take the stress out of it by making your conversations fun. Plan a “date night” where you cook together and go over one aspect of the finances over dinner. Don’t try to go out: restaurants are wonderful for romance, but not great for private financial conversations. Whatever it is you enjoy, try to mix that in so you can associate something positive with this new learning adventure.

2) Don’t get defensive. Your goal is to become more educated and involved in your family’s finances. This doesn’t have to be a cause for alarm or fighting! Remind whoever is currently in charge that this is not a criticism of what they have been doing. You are not going to change things overnight or perhaps even at all, so do not start out on the defensive.

3) Start with cash flow. In terms of where to start, I recommend beginning with the basics: cash flow. Where are funds currently being spent and allocated? How are new expenses prioritized? This is a good time to analyze expenses both from a high level and then more detailed. We get busy with our daily lives and while a $100/year item may not be significant—how many of them are there? Those can really add up.

4) Meet and engage with your team. Do you personally know your CPA, attorney, and financial professionals? Start to build a relationship with them. Make sure you understand how they make decisions, how they bill, and how they can help you and your partner reach your goals.

Starting the process is half the battle,and there is no wrong answer when deciding which area to approach first. Remember that this is a team effort between you and your family, spouse, or partner, so don’t try to go it alone. By following these steps,I believe you will become more empowered to make smart financial decisions in good times and in bad.

Meghann McKenna is Owner & Financial Adviser at McKenna Financial in Bozeman MT, a family owned financial firm serving clients since 1949. She also is a Registered Representative offering securities through NYLIFE Securities LLC, Member FINRA/SIPC a Licensed Insurance Agency, and a Financial Adviser offering investment advisory services through Eagle Strategies LLC, a Registered Investment Adviser. McKenna Financial is not owned or operated by Eagle Strategies LLC or its affiliates. This article is offered for general information purposes only. It does not set forth solutions to individual situations. Consult your professional advisor(s) before implementing any planning strategies. SMRU 1683868 (exp. 2.18.2018)

A well thought out marketing strategy is an important component for every business. One of the things to consider when developing a marketing strategy is figuring out which marketing channels to invest in.

 There are many different options, but not all of them make sense for every business. It is; therefore, best to invest in the marketing channels that are most appropriate for your target market. The rise of social media and internet usage has made digital marketing platforms extremely relevant. Here are four marketing channels you should be investing in.

Social media

According to EMarketer, there were over 1.43 billion social media users in 2012. This is a 19% increase from the 2011 figures. It’s obvious that social media usage is rapidly expanding, making it the perfect platform for a well-developed marketing strategy.

It is easy to target the right audience through networks like Facebook, which allow for targeted advertising. Twitter is a great way to share small amounts of information about products with a large number of people. There are also other social media networks; like LinkedIn, Tumblr, FourSquare, that can help market products at a fraction of the traditional cost.

Search engine marketing

Ranking high in search engine results is important as only the highest ranked websites get the most traffic. Search engine marketing includes paid advertisements, search engine optimization, and pay-per-click services. Investing in a new website and search engine marketing (SEM) services is not expensive. Most companies that provide SEM services will help develop the website, and website content for an all-inclusive price as well. SEM is a great way to increase the visibility for your product online, and works well with social media marketing methods as well.

Event marketing

Event marketing allows companies to target more specific groups of people as compared to traditional marketing methods like TV advertisements or billboards. It consists of sample distribution, interactive displays, and visual promotions at events. It is very common for companies to sponsor entire events – Mercedes Benz Fashion Week – which are branded to market a specific product.

You can also see event marketing in action at malls, where free samples are being provided. This means that companies – regardless of their marketing budget – can participate in this marketing channel as it is customizable. It is worth the money since it targets a specific type of customer in a more personal way as compared to other marketing channels.

Trade shows

Trade fairs (trade shows) allows companies to promote their products to a large number of potential consumers in the very short space of time. By having trained staff at the booth, collecting leads and quickly following up on them, it can be very easy to turn these potential consumers into actual buyers. This is one of the best methods for creating a lasting impression on consumers.

There are plenty of marketing channels available, but you should focus on using the ones that deliver the most bang for the buck.

Eva has been helping small businesses to improve their promotions for the last 3 years. Her expertise is in custom promotional merchandise, through her work at Custom Gear, one of Australia’s fastest growing branding companies.

Your decisions about what college or university to attend will be a decision that affects the rest of your life—literally.

From the close knit, lifelong friendships you’ll develop as a result of living with people to the content and information you’ll learn in your courses, your choice of college will carry with you until your last breath. The choice will shape your career and aide in transforming you into a responsible adult. You need not take it lightly.

A lot of times, when young adults are preparing for high stake tests, planning for graduation and exploring their college options, they get held up deciding whether or not to go to school close to home or to travel far away. There are pluses and minuses on both sides of the decision.

True cost and saving

The biggest plus of staying home and attending college is cost. You’ll save a lot of money if you don’t go away. The cost of room and board can be forgone when you live at home and eat your parents’ food. It may not seem like a big deal when you’re thinking about leaving, but student loan debt, like your choice of college, will also play a part of your life for a long time—not quite until your last breath, but it’ll haunt you until close to that day.

Aside from cost, there’s a lot more that weighs into deciding to travel far away or stay close to home. If you’re considering leaving the state in which you reside, your tuition will be higher than it is for in state residents. Couple that with the travel costs when you want to return home, and you’re racking up bills that will be a part or your budget for a lofty amount of time. That’s when priceline and other online coupon websites come in handy!

In addition to costs, there’ll be periods of time when you long for home, and home will be out of reach. You’ll stumble across nostalgic moments when you want to see an old high school friend, and planning a weekend together will be logistically impossible. You may get sick and yearn for the way mom coddles you with soup and ginger ale. That will not be an option if you’re too far from home.

The price for adventure

Conversely, traveling far away for college brings with it much adventure. You’ll be completely independent when you’re far from home. You’ll be responsible for every aspect of your life—when you eat, when you sleep, where you go out. Traveling away to school strengthens the responsibility skills you need to foster that independence.

Adventure lies around every corner when you travel away to school as well. New and exciting people, places, and things will fill your free time. These experiences will also go a long way in helping you develop into a strong, independent adult.

Conclusion

College is meant to be an experience. You have so many options to think about when you’re choosing a school. You can go away, you can stay home, or you can venture close enough that you can still come home affordably and comfortably.

Nevertheless, the decisions you make regarding what school to attend will be one that will be part of you for the rest of your life. Make sure you take your time and weigh your options so that you choose the best school for you!

Traditional assets consist of stocks, bonds, or money. Individuals capitalize in such products with the expectation of capital appreciation, surplus on the original investment, and earnings on interest. For many years, people have been limited to financing only these asset products.

Alternative investments have created a broader field for individuals to capitalize in. This type of investment relies upon asset classes that have little to no correlation with more traditional forms of ventures.

Types of Alternate Financing

Private equity: there are a greater number of private corporations than there are public ones. These private companies tend to take on investor capital. Private equity firms are essentially ones that raise the necessary funds from a variety of investors. These resources will then be placed with favorable private corporations. The money is then returned to investors once an IPO or acquisition has taken place.

Venture capital: this is a division of private equity. Here the investment takes place among companies that are just beginning, before they have had a chance to grow. Venture capital firms gather funds from various groups. They then disperse these reserves to a variety of companies that are just starting out. This type of financing is usually more of a gamble. In the event that these start-up corporations succeed, however, the investors can expect an impressive return of their capital.

Hedge funds: these funds consist of a compilation of several investments. These are then placed in a variety of schemes and assets. The difference between hedge funds and private equity is that hedge funds will also place ventures with public companies. There is also more liquidity offered with hedge funds. This way investors have more access to their money and can withdraw it with greater ease. Some of the more typical hedge fund strategies are distressed investments, arbitrage, and macro-trends.

Advantages of Alternate Financing

The inclusion of alternative financing asset classes in a portfolio will greatly increase its diversification. This is because they have very little or no association with more traditional asset classes such as stocks. This means that your investments are less likely to be affected by the performance of the stock market. Thus, the inclusion of this type of investment reduces the overall volatility of the portfolio.

Alternatively, this type of investment has a good correlation with inflation. This property ensures that it serves well as a hedge against inflation. This indicates that it would provide a solid return rate on a long-term investment.

In certain instances, alternate investments can actually produce greater returns than traditional investment. One of the advantages afforded to this non-traditional form of investment is the wider range of financing opportunities. The investors can choose to invest in both public and private corporations. They also face less constraints and are subject to fewer regulations. This can result in better returns subsequent to long-term performances.

Typically, these types of investments have always been considered more of a risk than stocks, bonds, or cash. It is, however, this increased gamble that can ensure that the return against the venture is also impressive.

Designing stands for exhibitions in Barcelona has become a lucrative business in a city that has become one of the most attractive destinations on the Mediterranean for events. Plus, it’s definitely a city we should keep a watchful eye on, in terms of investing.

Despite its turbulent political situation, Barcelona has remain in the last year an attractive destination for events and 2016 seems to keep on that track.

It has been ranked number 12 by the Telegraph on the list of European cities with the best investment prospects in property. If you are looking for foreign investments this year, you might consider take a look to Barcelona.

Besides the events and huge summits like the Mobile Congress that will start in a couple of weeks, the city has grown strong in other areas like:

Fashion

Home of famous international brands like Mango, Custo Barcelona or Desigual, the recent Barcelona fashion Week (080 fashion) demonstrated that fashion and textile industry is strong not only in the city bit in Spain.

Startup Hub

Barcelona has struggle in recent years to become a leader on entrepreneurship and independent initiatives, and under that principles it struggled to attract a massive event such as the Mobile Congress.

Barcelona wants to be known internationally for more than tapas, Gaudí and soccer, it wants to be consider as one of the main tech hubs in the world like London or Silicon Valley, and so far it has succeeded attracting a different number of big startups to open offices in the city: Airbnb, Uber, Booking or Amazon are a few examples of big multinationals that have recently open offices in the city.

On 2015, Barcelona´s tech startups perceived 60% of the funding destined to these types of companies in Spain, making it the main technology hub in the country and an interesting destination for investors.

Barcelona´s startup ecosystem is composed mainly of e-commerce, videogames companies and classifieds that attracted only last year 44 venture capital funds, a reason to believe there is something going on on this sector.

Tourism

Chinese and Russian tourists always include Barcelona on their routes, because is a city that has everything: culture, beautiful landscapes, soccer and shopping. Investing in luxury shopping in Barcelona might be very profitable considering the increasing interest the city is generating among Chinese tourists, the top global expenders according to a recent survey made by Business Insider.

La Roca Village, a luxury shopping mall located on the outskirts of the city, has arranged logistics that include a non-stop private bus that will take the buyers to the doors of the shopping mall and will bring them back for a 12 euro fee to the center of Barcelona.

Although a bit saturated, tourism is another possible way of investing your money in this city, which involves not only tourist operators or hotels but has also to do with luxury spas, accommodations and transportation.

Real Estate

If you are thinking on investing on real state on a foreign country the timing couldn´t be better. Real state prices are slowly starting to rise after the economic meltdown that almost finishes with Spain’s real state industry, and Barcelona offers new attractive projects in exclusive areas that you might consider.