When you run your own business, staying in touch with the times isn’t just a good idea. It’s a necessity if you’re serious about succeeding. This is especially the case when it comes to the payment options you offer your customers. Cash and checks are becoming less and less common by the day. In fact, many consumers don’t even carry them anymore. They simply assume they’ll be able to use their credit or debit card wherever their day happens to take them.
In other words, you need a merchant account if you want to stay relevant. If you’re not willing or able to offer your customers the convenience they’re looking for, you can bet your competitors will be. The good news is getting a merchant account isn’t nearly as complicated or difficult as you may think it is. Let’s go over a few of the most commonly held misconceptions about the process and address the truth behind each one.
1. Merchant accounts are too difficult for certain types of businesses to get.
Back in the early 2000’s, ecommerce was a relatively new concept. Not only were consumers not yet used to doing the bulk of their shopping online, but the entities in charge of granting merchant accounts weren’t sure what to make of it either. It didn’t exactly help that the only real way to set up a merchant account was to go through a traditional brick and mortar bank. There were certainly a lot of hoops to jump through if you were in ecommerce or ran any other business that could be considered high risk.
These days, that’s no longer the case. To begin with, there are lots of different merchant account providers to choose from when you’re ready to open yours. Many of these specialize in setting up accounts for small businesses or ecommerce companies.
Also, the requirements attached to the process are relatively easy to satisfy. For instance, registering your business as a sole proprietorship instead of incorporating is a great option for self-employed service providers. Modern business bank accounts can be obtained with little hassle and at a very low cost. Even registering a business name is pretty simple and inexpensive. You don’t need much else to qualify for a merchant account here in 2017!
2. You can’t get a merchant account if your business is a start-up.
Traditionally speaking, a bank sees a start-up business similarly to the way they’d see a person with no credit history. Although there’s no tangible reason to think that business isn’t a good risk, there’s no positive track record to definitively prove it is one either. In the past, this made getting a merchant account notoriously difficult if your business was still just getting started.
Today, people are more entrepreneurial than ever and many merchant account providers recognize this is a chance to connect with an emerging market. Some of those providers actually specialize in working with smaller, newer, or independent entities. They pride themselves on their ability to provide personalized service, strong client relationships, and unique solutions designed to help start-ups succeed.
3. The application process is always difficult and confusing.
In actuality, the application process could be difficult if the criteria attached to your unique business are very complicated. However, in most cases and for most businesses, the application process itself really isn’t that daunting or complicated. The key to success lies in making sure you select the right service provider.
A good merchant account provider that’s right for your business will pride itself on simplifying the application process for its would-be clients. Many allow you to begin the process online by entering basic information about your business via a web form. They then use what you’ve told them to prepare the correct documents for you. All you need to do is read them, sign them, and return them along with anything else you’re asked to send (i.e. a void check).
4. Merchant accounts are expensive, both to set up and to maintain.
Here we have another myth rooted in a distant past when ecommerce businesses still weren’t understood or accepted as a valid concepts. This meant they were almost always considered high risk ventures by default and high risk often also means high cost.
These days, all sorts of people are in business for themselves and the fees associated with having a merchant account often reflect that. Many account providers provide options that don’t call for set-up charges or continuing monthly fees. Instead, you pay a small fee each time you actually process an associated transaction – perfect for very small businesses or sole proprietors that only process credit card transactions occasionally.
In other words, there are options out there that were designed with your business and budget in mind. You no longer have to be a big corporation or a large company doing lots of volume when it comes to credit cards to benefit from having a merchant account.
5. It takes forever to receive funds attached to a credit card transaction.
Back in the day, it wasn’t uncommon for credit card processing agencies to deliver a merchant’s deposits once a week or even once every other week. The perceived risk attached to a given transaction was a lot higher then. Holding onto funds a little longer gave that processing company a bigger buffer against possibilities like chargebacks, fraud, or merchants that closed their accounts while still owing service fees.
The more common credit cards, debit cards, and the like become as payment options, the lower the perceived risk of such transactions. Here in a day and age that finds most consumers using credit or debit cards to complete their everyday transactions, processing companies are often on a daily (or near daily) deposit schedule. Depending on where you bank and who you work with as far as credit processing, you’ll probably see funds hit your account within 48-72 hours of the original transaction.
If you choose the right merchant account provider, you’ll have some choice as to when and how often you receive your deposits though. Most business owners do prefer to receive daily deposits, but if you actually prefer weekly deposits instead, that can be arranged.
6. Establishing PCI compliance is also difficult and expensive.
If you’re exploring the possibility of opening a merchant account, you may already be familiar with the concept of PCI (Payment Card Industry) compliance. The term refers to the standard every merchant needs to meet in regards to data security if they’re going to accept credit cards as payment options.
The cost and effort required to continuously meet that standard can be complicated or costly… for some businesses. For others, this is hardly the case. For instance, you’d expect a really big retail company like Macy’s or Wal-Mart to have more different tech requirements to meet than an independently owned dress boutique across town. You’d also be right to expect that. What is often super involved for a large business is usually pretty simple for a small one.
Again, your choice in merchant account providers can really help you here. Look for companies that go out of their way to educate clients about how to achieve PCI compliance and make the process simple. Many are happy to provide individual clients with additional help or advice if needed or desired as well.
7. Processing rates are the only factors that are important.
Ask a business owner that still isn’t accepting credit or debit cards as payment why they do things that way and they’ll probably tell you they don’t want to waste money on processing fees. They assume they’re being smart and saving while money is actually walking right out the door in the form of dropped sales and lost business. It’s not uncommon for such business owners to assume processing rates are all that matter when it comes to a given merchant account option.
As you would when opening any other kind of financial account, it’s important to look at the big picture which includes monthly minimums (if there are any), possible cancellation fees, and setup fees. Sometimes additional fees are charged for online access or changes made to your account as well, so make sure you’re looking at your final tally when evaluating options.
8. One merchant service provider is as good as another.
Just as there are lots of different ways to price merchant services attached to an account, there are lots of different providers out there. Some will be better fits for you than others. Some specialize in working with specific types of merchants like non-profits or businesses in a certain industry. Some focus on customer service as a selling point while others may offer clients free equipment, flexible rates, or other incentives.
Just take the time to carefully evaluate each of your options from top to bottom. No matter what business you’re in or what your needs are, there’s a merchant account provider that’s just right for you. Explore the possibilities today!
MobiusPay specializes in high-risk merchant activation, domestic and international processing. MobiusPay helps online businesses with payment processing, high risk merchant accounts, chargeback & fraud prevention, online check ACH processing and with maintaining PCI compliance. Please visit https://mobiuspay.com/ to learn more.
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