Zum Inhalt springen


Best Finance Network
Get the best connectivity about finance.


February 20, 2019

How to promote your consulting business with webinars

business establishmentLeveraging the power of the internet and technology is a great way to promote your business. After all, what could be an easier, cheaper way to gain access to an enormous chunk of the population? According to a report1 on internet usage and population statistics- June 30, 2018, internet penetration in North America was 95%. A growth of 219% was recorded in internet users over the period 2000- 2018. Clearly, using internet tools as a means to spread the word about you is sure to be an effective move. In fact, this might be the most effective tool you could use because the audience of today searches for vendors/ service providers/ businesses online before identifying one to go with.

That is not all, and most customers also research a service provider or business online to satisfy themselves about their credentials before they decide to go with them. This is where a webinar, in particular, plays a key role in helping you build your brand in the right way. As a consultant, you want to demonstrate to prospective clients that you are an expert in your chosen field and the best way to do this is by showcasing your knowledge on a platform that is easily accessible. A webinar is the perfect choice for achieving this objective if you use it in the right way.

How to make sure your webinar is an effective brand builder

• Address a challenge: Identify a common problem that prospective clients face in your niche and address it through your webinar. Remember that you are not here to give a comprehensive solution through this medium- just give enough information that could be helpful to the client, perhaps give them an idea of what could be a solution. However, your main agenda is to showcase that you know how to deal with the problem so that the prospective clients who watch the webinar think of you when they are looking for someone to help them with the problem. Think of your webinar as a teaser for your services.

• Maintain a professional stance: While it is necessary to appear approachable and friendly in your webinar, you also need to seem like a competent professional who is capable of delivering results. Maintaining complete professionalism during your webinar is very crucial, and that means you pay attention to your clothing, your body language, your gestures, the words you use, etc. When shooting your webinar imagine that you are talking face to face with a very valued client.

• Repeat the webinar: There is no guarantee that all the potential targets for your webinar are free when you air it and that means many might have missed it. Repeating the webinar on a regular basis is a great way to maximize audience coverage with this promotional tool. Remember to spread the word about the webinar airing time/ date well in advance every time you plan to repeat it so that those who are interested do accommodate it into their schedule.

• Collect the right data: Your webinar audience is clearly interested in your area of expertise. Invest efforts in collecting data like email ids or social media account details of each viewer so that you can later make them part of your email list or add them to your SNS groups so that you can continuously engage with them. Your webinar can bring you a primed group of prospective clients- don’t fail to leverage this asset.

Planning out your brand building strategies is one of the crucial steps you must take right when you set up your business, along with taking out the right kind of insurance to cover all risks, hiring the right employees, establishing a foolproof feedback system, etc. With the right panning in the initial stages, you have laid a solid foundation for success with your consultancy business.

Conclusion: Brand building becomes easy when you use internet tools like webinars to spread the word about yourself and your brand. You can achieve impressive results if you use these tools in the right way to communicate your message effectively.

Tags: , , , , ,
September 21, 2018

The key difference between the pro and novice traders

trading optionsTo be a successful businessman, you have to be a pro in the sector you have chosen. It can be a groceries business or a factory business. What you are working within your business doesn’t matter as long as it is legal. But, how you are working and what results you are bringing out of it, matters. And we can agree on this, for better results, you have to be a good performer. To do so, you also need a good plan for your business. Let’s talk about the same thing in the trading business. You also have to be an efficient performer in this business. But, for some people, it is tough to do so because they might not have any idea about how to work efficiently. We will help you (confused traders) with some necessary qualities of the pro traders.

An effective trading edge

Remember, the most important thing in your trading business is your trading edge or trading strategy. No matter, how successful a trader, you have to understand that the most credit of that achievement of his goes to the trading strategy. Yes, other variables do contribute too. But the most important thing is the trading strategy. But, it was not the same when that trader started in this business. With time it got refined more and more. And eventually, it has reached the position to make a trader pro. So, you also have to work with your trading strategy. Even from the beginning, it has to be made by you.

The concept of trading

The concept of trading greatly varies from traders to traders. The successful Singaporean traders always consider this as their business. They never take any chance based on emotions since every action taken by them has a direct impact on their profit factors. If you get involved in options trading, you will understand the importance of trading discipline. The rookie traders always love to challenge themselves. Knowingly or unknowingly they trade with emotions and blows up their account. They don’t really know the key concept of trading. You are here to save your investment not to make your financial conditions much worse. If you think this as your business, you will be able to understand the structure of the investment business. Try to aim for high-risk reward trade setup as it will help you to overcome your loss. Never trade without having a clear trade setup.

Efficient planning for trades

Now you have made your strategy, it is time for you to make plans for your trades. Because every individual trade needs the care to be executed properly. Otherwise, there will be no good result for you after closing a trade. Right when you decide to make a trade, you have to plan for it. And the plan could be for anything that is related to your trading. Like for example, it can be when you are placing your trade or your trading routine. Or most impotent of them all, it can be the money management of your trade. In fact, this is so important that it can save your trading account from vanishing.

Realistic profit estimation

A pro trader probably has spent a lot of time in this business. So, his or her experience of it will be much more than anyone joining recently. Even that trader will understand when there is going to be a mistake by him or her. Because it is also known to that trader. And, with all those experience there will be no place for a pro trader to think on estimation. The brain of that trader will thing about fact and reality, not imagination. And his or her decisions will always be on what is visual in the price charts. And, that is a really good quality of a pro trader. You should try to motivate your mind on thinking about it too.

Tags: , , , , , , , , ,
April 4, 2018

How To Opt For The Right Type Of Loan For Your Small Business In Singapore

loan for your businessSingapore is one of the most competitive and most comfortable countries to do business in Asia. Starting your own business or franchise in Singapore could be easy, especially if you know what industry to enter. But before venturing into your business, make sure that you have set your finances straight. One of the ways in doing this is by opting the aid of licensed money lenders to jump-start your business’s capital. Here’s a guide on how to choose the right type of loan for your small business.

What Kind Of Business Industry Do Do You want To Enter?

Depending on the nature of the industry you want to enter, you want to choose money lenders which suits your need. Obtaining loans from money lenders are easy these days. This is especially because money lenders already have specific programs for people who want to open a particular type of business. By choosing a program targeted to your industry, money lenders have already pre-empted the needs of specific industries and how best to distribute the loan.

To attract the attention of borrowers, money lenders make favorable payment schemes and better interest rates. Always put your options in front of you and choose one which you think matches your needs. This is crucial for to meet your demands. Determine which money lenders have a program best suited to your needs and your industry.
Also look at its terms and conditions and make a preliminary judgment if you are willing to stick with the state until the end. Among the initial question, you also ask yourself is if it is flexible enough to meet your needs. With these preliminary considerations in mind, starting your small business should be a breeze.

How Much Money Do You Need And Where Will You Use Them?

After determining the industry you want to enter, you need to ask yourself how much do you need? The loan you obtain from the money lender depends on the amount of capital required to start your business. You also have to look at your current pool of money and how much more do you need. A guide to figuring out how much you need is to make a preliminary list of all the things you need for your capital expenditures.

Capital expenditures could include the following: the cost of purchase of your land, the construction of your place of business, obtaining a business permit and its necessary taxes, procuring the materials for your inventory and these are only among the things you should identify from the very start.

This is important because you do not want to understate the amount of money you need to start your business and lack funds later on. This may lead to delays in starting your business. Moreover, lacking funds in the middle of starting your business means you have to obtain the new loan from money lenders.

This means providing them with additional requirements and collateral. In case you have an excess of the money you borrowed, make sure to be frugal and invest or use the money for other expenditures. Never use it for your expense.

Will You Be Able To Pay The Money Lender?

One of the most critical question to ask yourself is will you be able to pay your money lender? What this question asks is not for the immediacy of you paying but of your ability to pay. Your ability to pay is often of the primary considerations of money lenders to determine if your loan is granted. If it shows that you have defaulted on your previous loans or if you have insufficient proofs to give the money lender of your ability to pay, this may result in your loans’ denial.

Money lenders usually provide reasonable and flexible payment schemes and programs. Choosing the right payment plan helps you with your ability to pay, and this is one of the things people overlook doing. One of the things borrowers have to be mindful of is that loan payments can be made in an installment manner or on a one-time payment basis.

Choosing the installment method distributes the expense into smaller costs and within shorter months. This is easy to do as long as the borrower always keeps a portion of its revenue for their loan payment. A one-time payment basis is often hard for some borrowers to comply with because they think of the aggregate amount of the loan and how hard to achieve the overall amount.

One of the best solutions for this is to imagine that your investment is on an installment basis. Thus, make sure also to keep a portion of your revenue every month.

Do You Have Enough Collateral For The Loan?

Before you can obtain a loan, one of the requirements money lenders asks for is collateral. This collateral serves as the guarantee to money lenders that the loan will be paid. Insurances can be in the form of property or equipment which would be levied if you do not pay your mortgage. With this in mind, you have to make sure you have enough features to present as collateral. This also serves as evidence of your ability to pay. Also take note that depending on the loan you obtained, some require more significant insurance while some do not require one at all.

Always make sure that the collateral you give to money lenders are yours. One of the most significant problems money lenders face is that some of the guarantees they receive are often not owned by the borrowers. Instead, it is owned by someone else who is not a borrower. This causes headaches to money lenders because then they have no guarantee of the loan being paid. More importantly, be responsible when it comes to providing information about the thing being used as collateral.

Only Choose Licensed Money Lender

The one and most important thing that you should remember when obtaining loans are always to get it from licensed money lenders. The government usually certifies some companies or individuals authorized to grant loans to ensure safety between the borrower and money lender. The requirement of government approval is necessary because it makes sure the business is legitimate and transactions will be provided.

Never make the mistake of approaching anyone who is not sanctioned to lend out money. If you do, your interest, as well as your businesses’, will not be guaranteed. With the world today, our safety is no longer guaranteed. There are some however who make the mistake of obtaining loans from unauthorized money lenders.

Some of the effects of borrowing from illegal money lenders could be the interruption of starting your business, your business not pushing through at all for the inability of funds and one of the most important things to be wear about is high-interest schemes.

Conclusion

Do not hesitate to take leaps of faith in starting your own small business in Singapore. Following the guide above, always keep in mind to only choose licensed money lenders to ensure the safety of your companies success. Still be alert of potential scandalous money lenders in doing your business.

Tags: , , , , , , ,
October 19, 2017

What You Should Know About Startup Accelerators

startup financeWith so many startup companies, the competition is fierce. It doesn’t matter what field you’re in. It’s likely that there are many other entrepreneurs in your niche. The trick is finding a way to make your company stand out above the rest. For some companies, that means working with a startup accelerator.

What is it?

A startup accelerator is an experience that supports the growth of an early company. To accomplish this growth, they provide education, mentoring, and financing. They give you a way to build your company from the ground up. The accelerator only lasts for a certain amount of time; it’s a rapid growth process. While the time period might be short, you can see a great deal of growth in the process. In only a few months, you can see the same growth that you would expect in years of hard work.

Start-up accelerators work for almost any type of industry you can imagine. For example, new insurance companies can benefit from Insurance accelerators. An insurance accelerator would specifically focus on growing a start-up insurance company. Meanwhile, a new clothing brand could find an appropriate accelerator to give them intense growth. There’s something for every company.

What makes them so special?

There are many different ways to cultivate a start-up. However, an accelerator is particularly effective. There are a few reasons for this. For one, there’s the fixed time frame. Instead of having an open-ended agreement with no true end date, you have a set time frame. It’s easier to analyze your results and predict your company’s future when you have strict time frame. You get results, and you get them before your time is up.

There’s also the fact that an accelerator uses mentorship to get results. Unlike crowd-funding campaigns and other types of investors, accelerators give you advice. While that advice helps your company in the present, it also helps your company in the future. You can learn invaluable business skills through mentorship. Additionally, you can gain insight into your industry and use that insight for years to come.

Finally, accelerators are cohort-based. For years, educators have seen the benefits of an education cohort-based environment. Those same benefits translate to business education. Being part of a larger group is a great way to grow your company.

Do accelerators really work?

While the concept of accelerators is sound, it’s important to ask yourself if they really work. It seems so, considering that many entrepreneurs would be happy to relive the experience. About 90% of entrepreneurs in a survey said that they would do the accelerator program again. Similarly, 95% of them said that the accelerator was worth equity stake that they lost. The time and equity lost in an accelerator program seems well-worth the gain.

An accelerator program might not be the right option for everyone. However, it could be the right option for your company. If you’re looking for a way to gain insight and knowledge while gaining momentum in your business, an accelerator is a great option. You could see huge business growth in only a short time.

Tags: , , , , , , , , ,
January 15, 2017

Making Money By Selling Refreshed Apple Products

money appleTry, for a moment, to think of a corporation that compares to Apple. What company has the name recognition, branding, and carefully constructed image that Apple has built over the last decade of total technological dominance?

The Leader of the Pack

The answer, of course, is that Apple has no real competition. Their rise to power has been slow and steady, but the cell phone industry analysis is indisputable. As of mid-2015, CNet reports that about 100 million Americans use iPhones. That’s roughly 1/3 of the population of the United States.

If you walk into your local coffee shop, you’ll immediately note the dominance of the MacBook as the preferred notebook computer for telecommuters across the US. Want a tablet? The iPad is the obvious choice.

The popularity of a product is one of the most important variables in determining whether there is money to be made in servicing and repairing that product. Consider other household goods, appliances, or even vehicles? If a car manufacturer produces a dominant model, and that model is purchased and driven by 1/3 of the US population, how many other services professionals can benefit from that popularity? Mechanics will exclusively service the model. Aftermarket part manufacturers will build and distribute exclusively for the model and re-sellers will benefit from exclusively carrying the model, since such a huge percentage of the population will purchase it.

Using the auto analogy helps to demonstrate the significant opportunity that exists for an iPhone repair franchise. Sure, cars cost more. But the impact of Apple’s popularity is difficult to comprehend without thinking in terms of other, similarly valuable products.

Apple Franchise Markets are Everywhere

One of the secrets to successful franchising is selecting an appropriate market in which to operate a new business. For some franchises, that decision can be tricky. Food preferences can depend on region. Educational and fitness needs are largely dependent on demographics like age and income. But Apple products, with their complete market domination, are present in every metro area and suburb, every college campus and retirement community. Uses vary, certainly. The average MacBook pro user will differ significantly from the average owner of an iPhone manufactured three years ago. Their repair needs, however, are universal.

Refreshed Apple Products as an Income Stream

Making money with an iPhone repair franchise is possible in part because of the multiple income streams that are generated by a familiarity with the products and the capacity to fix them. One of those income streams is the sale of refreshed products, which come in as trades for customers in search of an upgrade. Although we’re accustomed to hearing about how high-tech goods are out of date as soon as they are purchased, there are several reasons that consumers have proven to be quite interested in purchasing used or refurbished Apple electronics.

  • Upgrades are largely software based. From one generation to the next, cell phones, tablets, and computers no longer change physically by leaps and bounds so that they quickly become obsolete. Instead, Apple (along with its competitors), rolls out downloadable software updates that keep even older hardware running for many years.
  • New products are prohibitively expensive. Thousands of dollars for laptops. Hundreds of dollars for even the cheapest cell phone in the lineup. Apple products are extremely expensive, but that has done nothing but whet the public’s appetite for them. Middle-income consumers have kept the prices of used and refurbished Apple products steadily high for years, with online and iPhone repair franchise profits significantly greater, as a percentage of original retail pricing, than any other comparable goods. A car driven off the lot loses a third of its value immediately. A brand new iPhone does no such thing.
  • Many repairs are easy. Broken screens and dead home buttons are often enough to send consumers—accustomed to instant gratification from their expensive devices—running to order a new tablet or phone. But the repairs are often simple and largely cosmetic, which means excellent profit margins on refreshed items. Frustrations with non-working features or broken exteriors often mean upgrades for buyers, but for an iPhone repair franchise they mean quick turnover, minimal investment, and exceptional profits.

Selling refreshed Apple products is worth investigating for any savvy entrepreneur as a personal experiment—list an item online for sale—something in a desk drawer that you’ll never use again—and look how quickly buyers flock to purchase your used electronics. It’s a lesson that warrants reflection.

Tags: , , , , , , ,