January 15, 2017
Try, for a moment, to think of a corporation that compares to Apple. What company has the name recognition, branding, and carefully constructed image that Apple has built over the last decade of total technological dominance?
The Leader of the Pack
The answer, of course, is that Apple has no real competition. Their rise to power has been slow and steady, but the cell phone industry analysis is indisputable. As of mid-2015, CNet reports that about 100 million Americans use iPhones. That’s roughly 1/3 of the population of the United States.
If you walk into your local coffee shop, you’ll immediately note the dominance of the MacBook as the preferred notebook computer for telecommuters across the US. Want a tablet? The iPad is the obvious choice.
The popularity of a product is one of the most important variables in determining whether there is money to be made in servicing and repairing that product. Consider other household goods, appliances, or even vehicles? If a car manufacturer produces a dominant model, and that model is purchased and driven by 1/3 of the US population, how many other services professionals can benefit from that popularity? Mechanics will exclusively service the model. Aftermarket part manufacturers will build and distribute exclusively for the model and re-sellers will benefit from exclusively carrying the model, since such a huge percentage of the population will purchase it.
Using the auto analogy helps to demonstrate the significant opportunity that exists for an iPhone repair franchise. Sure, cars cost more. But the impact of Apple’s popularity is difficult to comprehend without thinking in terms of other, similarly valuable products.
Apple Franchise Markets are Everywhere
One of the secrets to successful franchising is selecting an appropriate market in which to operate a new business. For some franchises, that decision can be tricky. Food preferences can depend on region. Educational and fitness needs are largely dependent on demographics like age and income. But Apple products, with their complete market domination, are present in every metro area and suburb, every college campus and retirement community. Uses vary, certainly. The average MacBook pro user will differ significantly from the average owner of an iPhone manufactured three years ago. Their repair needs, however, are universal.
Refreshed Apple Products as an Income Stream
Making money with an iPhone repair franchise is possible in part because of the multiple income streams that are generated by a familiarity with the products and the capacity to fix them. One of those income streams is the sale of refreshed products, which come in as trades for customers in search of an upgrade. Although we’re accustomed to hearing about how high-tech goods are out of date as soon as they are purchased, there are several reasons that consumers have proven to be quite interested in purchasing used or refurbished Apple electronics.
- Upgrades are largely software based. From one generation to the next, cell phones, tablets, and computers no longer change physically by leaps and bounds so that they quickly become obsolete. Instead, Apple (along with its competitors), rolls out downloadable software updates that keep even older hardware running for many years.
- New products are prohibitively expensive. Thousands of dollars for laptops. Hundreds of dollars for even the cheapest cell phone in the lineup. Apple products are extremely expensive, but that has done nothing but whet the public’s appetite for them. Middle-income consumers have kept the prices of used and refurbished Apple products steadily high for years, with online and iPhone repair franchise profits significantly greater, as a percentage of original retail pricing, than any other comparable goods. A car driven off the lot loses a third of its value immediately. A brand new iPhone does no such thing.
- Many repairs are easy. Broken screens and dead home buttons are often enough to send consumers—accustomed to instant gratification from their expensive devices—running to order a new tablet or phone. But the repairs are often simple and largely cosmetic, which means excellent profit margins on refreshed items. Frustrations with non-working features or broken exteriors often mean upgrades for buyers, but for an iPhone repair franchise they mean quick turnover, minimal investment, and exceptional profits.
Selling refreshed Apple products is worth investigating for any savvy entrepreneur as a personal experiment—list an item online for sale—something in a desk drawer that you’ll never use again—and look how quickly buyers flock to purchase your used electronics. It’s a lesson that warrants reflection.
August 27, 2016
Graduating from a prestigious educational institution with specialized certification in accountancy? You are all set to bag your first job in your field of interest—accounting.
Applying for that dream job might be a tedious process and waiting for a call back after an interview might take several months.
Here are three of the most important things you need to take care of so you can bag a job before your potential rivals.
The first—and sometimes only—thing that a HR manager looks at to decide if you are worth hiring is your resume and remember you have only 6 seconds to catch their attention. As a fresher with no experience, you might not have much on there. This means you need to figure out what content goes in your resume.
Choose an apt font and size that gives it a classic and clean-cut professional look. With some research, you can find good resume keywords online, including those that help catch the attention of the hiring committee. Avoid using capitalized, bold, and italicised terms in you bio, unless absolutely necessary.
Pick the perfect type of resume that allows you to highlight your skills and specializations. Chronological, functional, and combinational are three of the basic types of resumes among a list of many others.
Use catchy subtitles. Construct lines effectively. Do not write more than two lines for any description, and keep the language stylish yet simple. Watch carefully for grammatical errors.
Make sure you don’t go overboard with any of these tips. Your resume should portray effortless efficiency. Also, try to keep it within 2 pages.
Once your resume is selected, you’ll have to face the interview. Most people get nervous and anxious, and tend to mess up their interview despite their calibre and talent. This is mainly due to lack of preparation. Even though most interviewers expect you to be street-smart, a thorough knowledge in the field of your choice is also essential.
You are spoiled for choices when it comes to resources—be it online or offline—to help your prep for the interview. You can easily find blogs that give out frequently asked interview questions in a finance interview.
Apart from preparing for these questions and brushing up on your syllabi that was covered over the many semesters, you should also have a brief knowledge of software like ERP accounting software and business management software that are in trend, and are used by most organizations.
Knowledge about current affairs and the latest accounting standards is also an absolute necessity.
To crack any interview, confidence is the most important factor. Your body language plays a significant role in cracking an interview. Even small signs of nervousness or uncertainty are caught during the interview. Stay confident right from when you send out your resume. The process might be a time-consuming one, but leads to success.
With some motivation, patience, and making smart choices while displaying your talents, landing your dream job is a piece of cake. Use these tips, and an accounting job is in the bag!
June 22, 2016
In this age of a competitive market, it can be very difficult to establish, develop and sustain any business. When it comes to the management of small business, it can be even more difficult. With strict rules and policies, expensive labor, extensive workload, high competition and financial crunch, it can be very hard for any small business to maintain a number of departments in one organization.
Because of this, many small businesses are now considering outsourcing various key functions including human resource management. Some of the benefits of outsourcing HR responsibilities include:
It can very difficult to find financing and investing for a small business in the first place. Adding a separate department can only increase the total cost. For small businesses that are especially new, outsourcing HR can be very beneficial. It can be very difficult to run a separate department for various human resources functionalities including recruitment, payroll, training and others. For any small business, budget is one of the strongest concerns.
The HR agencies that regularly deal the human resources functionalities of a number of departments are more experienced and skilled at handling employees. Rather than hiring one candidate for human resources, getting a whole team to work for you is a much better option.
As a new business in the market, you will constantly face challenges and competition from other corporate giants. Small businesses have to constantly maintain the best quality systems to outdo other businesses. You will definitely have a competitive advantage over other business if you outsource your HR function.
It can also help in increasing and enhancing the credibility in a given marketplace. With small businesses, one of the biggest issue and struggle is to keep up with the ever changing laws, regulations, organizational policies, government schemes and insurance claims. It can be very hard for a small of team of only few people to manage those things easily.
However, failure to compliance can lead to financial consequences. The outsourcing giants can not only help you in maintaining the payroll, recruitment and training of employee but also help in managing the workforce on a legal level.
Recruit Better Talent
Traditionally, the HR department of an organization is responsible to discover the best talent for the organization. It can be very difficult and requires sufficient experience to find the highly talented candidates for any job. In most of the cases, it takes a lot of time and hard work to find the right candidate. The HR agencies excel at it because this is their main job.
When you outsource your hiring a professional recruitment agency, they will be able to perform the job in a more quick and efficient manner. They exactly know where they will get the most and highly qualified professional for a particular nature of job.
For any business, it can be very hard to establish a clear set of objectives along with maintaining multiple departments. When it comes to small organizations, things can be even harder. The requirements, duties and responsibilities of managing a number of departments can consume employees and higher management, which will result in reduced focus on the primary goal.
Outsourcing human resources department can help in the reduction of administrative tasks and save a lot of time and energy.
, financial planning
, Small Business
May 1, 2016
One wouldn’t necessarily think of their clothes as a money maker, but what we wear vastly impacts our business success rate. Having a fine tuned business acumen includes knowing what to wear and when.
If you are heading to meet a new client, you want to dress to impress. As they say, you only get one chance to make a first impression. If you show up to a meeting with a potential new client horribly dressed, they will have a terrible first impression of you. You want to leave clients with the impression that you are professional, successful, and above all else, confident you can do anything the client needs you to get done.
Dressing yourself in Macy’s is gong to convey all of the right messages. If you show up to a client meeting dressed in second-hand clothes or faded and stained suits, nothing you say will be able to convince a client that you can accomplish what they need from you. Dressing in Charles Tyrwhitt however, demonstrates that you have a history of success. Showing up to a client meeting wearing the finest of clothes demonstrates to your clients that you can succeed. When you demonstrate this, you earn their trust and their account.
It might seem odd to think that how you dress can impact your financial success, but our appearance plays a large role in how we interact with others. Dressing for success is critical in business. If you dress well, you will find your list of clients expanding and your income increasing. By contrast, neglecting your appearance will only bring you frustration and hard times financially.
Make sure to take care of your business by taking care of your appearance. You need to invest in quality wear above all else- get some shoes that shine, keep your slacks crisp, and make sure your tie is on straight. Never wear the same suit twice to a meeting with a client- so make sure you keep at least four to five different sets of suits in your closet. You’ll want to be prepared at all times to let your suit do the talking for you.
, personal finance
March 6, 2016
A well thought out marketing strategy is an important component for every business. One of the things to consider when developing a marketing strategy is figuring out which marketing channels to invest in.
There are many different options, but not all of them make sense for every business. It is; therefore, best to invest in the marketing channels that are most appropriate for your target market. The rise of social media and internet usage has made digital marketing platforms extremely relevant. Here are four marketing channels you should be investing in.
According to EMarketer, there were over 1.43 billion social media users in 2012. This is a 19% increase from the 2011 figures. It’s obvious that social media usage is rapidly expanding, making it the perfect platform for a well-developed marketing strategy.
It is easy to target the right audience through networks like Facebook, which allow for targeted advertising. Twitter is a great way to share small amounts of information about products with a large number of people. There are also other social media networks; like LinkedIn, Tumblr, FourSquare, that can help market products at a fraction of the traditional cost.
Search engine marketing
Ranking high in search engine results is important as only the highest ranked websites get the most traffic. Search engine marketing includes paid advertisements, search engine optimization, and pay-per-click services. Investing in a new website and search engine marketing (SEM) services is not expensive. Most companies that provide SEM services will help develop the website, and website content for an all-inclusive price as well. SEM is a great way to increase the visibility for your product online, and works well with social media marketing methods as well.
Event marketing allows companies to target more specific groups of people as compared to traditional marketing methods like TV advertisements or billboards. It consists of sample distribution, interactive displays, and visual promotions at events. It is very common for companies to sponsor entire events – Mercedes Benz Fashion Week – which are branded to market a specific product.
You can also see event marketing in action at malls, where free samples are being provided. This means that companies – regardless of their marketing budget – can participate in this marketing channel as it is customizable. It is worth the money since it targets a specific type of customer in a more personal way as compared to other marketing channels.
Trade fairs (trade shows) allows companies to promote their products to a large number of potential consumers in the very short space of time. By having trained staff at the booth, collecting leads and quickly following up on them, it can be very easy to turn these potential consumers into actual buyers. This is one of the best methods for creating a lasting impression on consumers.
There are plenty of marketing channels available, but you should focus on using the ones that deliver the most bang for the buck.
Eva has been helping small businesses to improve their promotions for the last 3 years. Her expertise is in custom promotional merchandise, through her work at Custom Gear, one of Australia’s fastest growing branding companies.