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March 6, 2016

4 Marketing Channels you should be Investing In

investment channelsA well thought out marketing strategy is an important component for every business. One of the things to consider when developing a marketing strategy is figuring out which marketing channels to invest in.

 There are many different options, but not all of them make sense for every business. It is; therefore, best to invest in the marketing channels that are most appropriate for your target market. The rise of social media and internet usage has made digital marketing platforms extremely relevant. Here are four marketing channels you should be investing in.

Social media

According to EMarketer, there were over 1.43 billion social media users in 2012. This is a 19% increase from the 2011 figures. It’s obvious that social media usage is rapidly expanding, making it the perfect platform for a well-developed marketing strategy.

It is easy to target the right audience through networks like Facebook, which allow for targeted advertising. Twitter is a great way to share small amounts of information about products with a large number of people. There are also other social media networks; like LinkedIn, Tumblr, FourSquare, that can help market products at a fraction of the traditional cost.

Search engine marketing

Ranking high in search engine results is important as only the highest ranked websites get the most traffic. Search engine marketing includes paid advertisements, search engine optimization, and pay-per-click services. Investing in a new website and search engine marketing (SEM) services is not expensive. Most companies that provide SEM services will help develop the website, and website content for an all-inclusive price as well. SEM is a great way to increase the visibility for your product online, and works well with social media marketing methods as well.

Event marketing

Event marketing allows companies to target more specific groups of people as compared to traditional marketing methods like TV advertisements or billboards. It consists of sample distribution, interactive displays, and visual promotions at events. It is very common for companies to sponsor entire events – Mercedes Benz Fashion Week – which are branded to market a specific product.

You can also see event marketing in action at malls, where free samples are being provided. This means that companies – regardless of their marketing budget – can participate in this marketing channel as it is customizable. It is worth the money since it targets a specific type of customer in a more personal way as compared to other marketing channels.

Trade shows

Trade fairs (trade shows) allows companies to promote their products to a large number of potential consumers in the very short space of time. By having trained staff at the booth, collecting leads and quickly following up on them, it can be very easy to turn these potential consumers into actual buyers. This is one of the best methods for creating a lasting impression on consumers.

There are plenty of marketing channels available, but you should focus on using the ones that deliver the most bang for the buck.

Eva has been helping small businesses to improve their promotions for the last 3 years. Her expertise is in custom promotional merchandise, through her work at Custom Gear, one of Australia’s fastest growing branding companies.

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October 26, 2015

A Guide By XFR Financial Limited – Choosing CFD Trading Platforms

trading investments ideasIf you’ve decided to make contract-for-difference trading your investment strategy of choice, picking out a good trading platform can be tricky. You need to make a well-rounded decision that accounts for more factors than just the commission fees imposed by a given broker. Take a look at the advice XFR Financial Limited gives below to educate yourself on what’s available out there in the CFD trading platforms market.

Regulatory Necessities

Before you pick out a trading platform, it’s important that you make sure you’re not engaging in trading behaviour that will have adverse legal consequences. Difference trading is not legal in all countries, and it’s regulated differently in the ones where it is allowed.(CFD trading is particularly heavily-regulated in the United States.) Do a little research to confirm that the CFD platform you’re looking at is fully compliant with the laws of your home country.

CFD Trading Platforms Required Features

As with a lot of products aimed at the small-scale “retail” investor, CFD trading platforms have exploded in popularity in recent years. This has led to a burgeoning market that presents you with a lot of different options. Before you commit to using a particular platform, make sure it offers you the bare necessities you need to make effective trades.

Stability and reliability — in terms of both hardware and software — are extremely important. This will be relatively difficult to judge based on a platform operator’s claims; obviously all of the brokerages offering CFD platforms want to emphasize the reliability of their products. Reading reviews from other traders will give you a better idea of how reliable a platform XFR Financial Limited has actuallyis.

Good platforms need to give you excellent execution control, especially if you plan to concentrate on short-term trading. Look for CFD platforms that feature automated execution, which allows you to complete orders even when trade volume is very high. You’ll also need a full suite of execution features (e.g. boundary setting) to ensure that you retain full control of your trading activity.

Attractive Bonuses At XFR Financial Limited

Even after narrowing your search down to regulatory-compliant brokerages which offer platforms with a decent set of basic features, you’ll still probably have a wide field to choose from. This is when you should look more closely at the extra functions included in various platforms.

Most platforms come with built-in analytic tools like automated charting, risk management functions, and predictive tools. Once again, the actual operators of a platform will tend to state the value of these extras as positively as they can. Look to reviews from past users to get a more realistic sense of how helpful these features can be.

It can take some time to properly evaluate the features of CFD trading platforms and decide whether or not it will make a good fit with your trading strategy. Don’t rush this decision! It can have a profound impact on your overall effectiveness in the difference-trading market. Demo account at XFR Financial Limited will give you a decent feel for how a single trading platform performs, but you need to shop around and consider multiple options before you commit to one and entrust it with your live trades.

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October 21, 2015

How to Analyze Your Small Business Like a Pro

Business analysisProper business analysis is definitely required in order to increase the overall performance of the business. Just because you have a small scale business doesn’t mean that you do not need to pay attention to identifying the specific metrics which need to be adjusted. After all, business analysis is crucial for improving the overall performance of a business, be it a small scale one or a large scale corporation. All businesses face issues on a regular basis; what you need to do is to assess these issues and arrive at a useful analysis so that you can plan for your business accordingly. This article would teach you how to analyze your small business like a pro.

Business cannot function without its life blood, i.e. money and money comes from the customers, therefore the very first thing that you should tackle when it comes to analyzing your small business is customer results. Basically you need to conduct an operational analysis with a focus on customer satisfaction. You should aim at providing all your customers with equal treatment, irrespective of the cost of the product or service. By analyzing the investment results and maintaining customer satisfaction you will be able to boost the profit growth of your business.

Sure, a small scale business generally requires minimum investment but sometimes it is necessary to pay attention to the strategic and business results of your company brought about by the investment you make. You need to ask yourself whether you are investing as much money as your competitors or not. Now it is not necessary to use up a huge chunk of money for this process because you can always try to increase the strategic efforts of your small scale business through cost effective solutions.

When you’re analyzing your small scale business, you need to pay attention to the financial performance as well. In other words, you need to review the rationality and cost efficiency of the steps your business is taking. You need to find out whether the amount of performance that you’re getting out of the cost is worthwhile or not. In this analysis, you need to tackle all pressing questions that are financial nature. The rule of thumb here is to strive to improve the performance while incurring a lower cost with specific limits in place.

Business analysis is not just about analyzing problems and issues, it is also about coming up with solutions for them. Thus, if you want to analyze your small scale business like a pro then you will need to innovate. The innovation area of business analysis is highly important as it provides qualitative results. A multi-functional solution is always preferable here as these help in resolving several issues at once.

Not taking care of your company data when making analysis is extremely detrimental to the end results. Therefore, to be a pro business analyzer you need to recognize the value of the company data first and then commit to a basic data strategy so that you can hatch a plan that engages outside assistance and develops internal resources in an optimum manner.

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October 20, 2015

Is Sugar a Sweet Trade to Make?

sugar tradingSugar is not a grain, or a meat commodity – it is regarded as a soft commodity in much the same way as lumber, cocoa, coffee, orange juice and cotton are. Sugar is primarily traded on the ICE exchange (Intercontinental Exchange) and it has the following ticker symbol: SB. However, sugar is also traded on other exchanges around the world, including the Zhengzou Commodity Exchange (CZCE), the National Commodity Exchange Limited (NCEL), the Brazilian Mercantile and Futures Exchange (BF&M), the National Commodities and Derivatives Exchange (NCDEX), and the Kansai Commodities Exchange (KEX).

Each contract size for sugar is 50 long tonnes or 112,000 pounds. Sugar is delivered in raw sugar cane with 96° of polarization. Sugar contracts are traded in the following months: January, March, May, July and October from Monday through Friday 2:30 am through 3:15 pm Eastern Standard Time. The price of sugar is quoted at $0.0001 cents per pound, and the tick size is 0.01. Traders must meet specific margin requirements to trade sugar as this determines how much outlay is needed for each contract size.

For example a hypothetical sugar futures contract could take the following format: SB15F@13.12 means that the Sugar Contract for 2015 January is trading at $0.1312 per pound. This is precisely the type of format that a sugar trader would purchase a contract. When you are ready to trade sugar contracts on the ICE, the margin requirement is 12%. In the preceding example, the contract size of 112,000 pounds of sugar would cost a trader $14,672. With a 12% margin upfront, the amount needed to make the trade is $1,760.64.

Understanding How Profits are generated with Sugar

For every $0.0001 move in the price of sugar, the total price move for the contract is $11.20. Profits in sugar contracts are easily determined by the difference between the exit price and the contract price. The result is then simply multiplied by $11.20. Presently, the price of sugar is $11.57. The price of sugar is near its 5 year low figure, since it was trading close to $35 in 2011. The price of sugar has consistently declined over the past five years. Prior to the 2011 sugar price surge, trading sugar was well beneath $30, and in fact between late 2006 and 2008 was hovering around the $10 range.

Sugar is primarily available in the form of honey, Maple syrup, sugar beet and sugar cane. Its distinctive characteristic is that it is sweet and this carbohydrate is an instant pick me up by being able to generate rapid energy for the user. The refined form of sugar is white sugar and it comes from sugar beets and sugar cane. Some 78% of global production in sugar comes from sugar cane. This is why it is imperative to follow news updates regarding weather phenomena that impact upon sugarcane production. Shortages of sugar cane lead to price rises in sugar, depending of course on demand and sugar inventories.

The world’s major producers of sugar include Brazil and India, followed by the European Union. What is particularly interesting about this particular commodity is that the majority of sugar is consumed in the country of its production. This is in stark contrast to many other agricultural commodities such as wheat, corn, soy beans, red meat etc. Many countries export the vast majority of their agricultural produce and soft commodities.

Determinants of the Sugar Price

Depending on which country or region we were talking about, demand for sugar will vary considerably. Western societies are moving away from sugar-saturated diets, in favour of sugar substituted diets. This trend is likely to continue as concerns grow about the impact of consuming too much sugar on the general health and well-being of society.

Sugar substitutes are now widely used across the US and Canada, with Europe close in tow. Some of the most pressing concerns with regards to sugar consumption are obesity, diabetes, tooth decay and the like. Even with declining preferences for sugar, the US remains a major consumer of world sugar.

The price of sugar is not free of market manipulation. In the US and many other countries, there are measures in place to protect producers by maintaining artificially high prices. This has the effect of causing consumers to look at alternatives. For example, many food companies are now turning to corn syrup as a substitute sugar. There are growing calls from sugar beet producers and sugar cane producers for a free-market system vis-a-vis sugar prices.

Of course an important determinant of the price of sugar is the quantity of sugar beets and sugar cane. As mentioned, the more abundant these commodities are, the lower the sugar price will be, all things being equal. Adverse weather has a detrimental effect on the production of these crops. Things like frost damage, excessive rains and flooding, droughts and other negative weather phenomena reduce the crop supply and raise the price of sugar on the markets.

It is clear that tariffs and subsidies are widely used to prop up the sugar markets around the world. Nobody knows quite what the real price of sugar should be, since there is so much artificial maintenance of market prices. In truth, the price of sugar may well be substantially less than what it presently is, but the clearest indicators yet of the price of sugar are likely found in things like export numbers, domestic consumption and society’s changing attitudes towards processed sugar.

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August 31, 2015

How to Finance a Real Estate Investment?

Real estate businessReal estate investing can provide benefits of monthly cash flow, equity growth, appreciation. Many investors believe that you have to have sufficient money to invest in a property. However it’s always not the case. In some situations, the investor avoiding any further complications and abundant money goes for full cash payment for the property. A clever group would choose conventional mortgage where 20% down payment is required which may extend to 25-30% according to the property dealers in Delhi. The rest is paid through house loans where a minimum interest rate is charged. The mortgage loans can be from banks, from brokers or from credit unions. Though in most of the cases the real estate brokers in Delhi acquire the money from some other governmental institution or any other source but the bank or the credit unions can provide the entire sum from their own pocket and hence are called portfolio lenders. Their loans are more flexible to the investor. Another option for financing in a real estate investment is through hard money i.e. money obtained from any private institution or individuals. This money can be obtained without any income verification and credit history checking but it costs a higher interest on loans and high fees for obtaining the loan. The hard money can be obtained within days and thus if there is immediate requirement of cash inflow, hard lenders are the only option available to the investors.

A few property dealers in Delhi are Anushree Realtors, Absolute Solutions, North India Realty and Atul Mishra and associates. A limited number of specifically designed shops lying next to the bustling Noida metro station are provided by the real estate brokers in Delhi. These air conditioned shops of different sizes are collaborated to form a mall in future where all types of goods would be available. This mall would have certain advantages such as Radisson hotel, Golf course and Kalindi Kunj Bridge in the near vicinity.

The Narang Property dealers in Delhi provide access to certain properties for the customers. A property located in Vikaspuri has 3 bedroom apartment costing about 1 crore. There are 3 bathrooms and 2 balconies with Rs 8,900 per square feet. Another property shown by the real estate brokers in Delhi is the 2BHK flat in Vikaspuri costing 65 lakhs with 2 bathrooms but no balcony.

The real estate brokers in Delhi provide access to buyers in the Gulshan Bellina in sector 16 of greater Noida. 2BHK apartments with 1100square feet of total carpet area available at a price of 35 lakhs whereas 3BHK flats with carpet area extending from 1300 to 1750 square feet at a price of 42 to 52 lakhs. The general amenities available are jogging park, basketball court, kids play area, Aerobic centre; massage room, unisex parlour (AC), and wheel chairs for sick or disabled member of the co-operative. The best facility is its 24*7 security customer care centre team guarding the house.

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