In today’s digital age and globalized world, long gone is the 9-5 business day that used to be standard for most workers. While today’s fluid work environment offers an incredible amount of flexibility and creative options for both employers and employees, at the same time, there is increased urgency, pressure and expectations that work get work done and delivered fast, at the highest quality and at the lowest cost.
Companies of all sizes need to be able to provide their clients with what they want and need quickly – because if not, someone else will. While large companies with deep resources may have on staff enough employees of a varied nature to satisfy client demands for quality, speed and cost, it is a bit trickier for smaller businesses with more limited resources.
Imagine a situation in which a client approaches your business with a lucrative project that requires a graphic designer who specifically has expertise in animation. Although this project is a great opportunity for the business, it probably doesn’t make sense to hire another graphic designer with these specific skills (when you already have a great designer on your team) and to invest in training and paying benefits when this is a one time project. At the same time, though, the small business owner does not want to turn down this opportunity.
What is a small business owner to do?
One practical and cost effective solution is to hire a freelancer or independent contractor. Although this may deviate from the way the small business is used to operating, there are some major benefits to be gained by hiring out.
Save Money
It is well known that oftentimes full time employees are not actually working all of those hours they are being paid for. On the other hand, freelancers only charge you for the hours they work so a business may end up spending less money for the same work, even when taking into consideration a higher hourly rate. Plus, there are great apps out there to help keep track of freelancers’ hours to guarantee that an hour worked is an hour paid. Some to check out include Toggl, RescueTime, Harvest, Hubstaff, Time Doctor and Timely.
Save On Time
If a freelancer accepts a job chances are he or she is highly motivated to get the project done on time and done well. Since most freelancers’ business model relies on repeat customers, freelancers can be counted on to get the job done promptly, maybe even before deadline.
Save On (Office) Space
Hiring a freelancer means you don’t need to find space for another person to sit in your already cramped office. Not needing to find a larger workspace means business owners will save money on rent. The freelancer will work from home, from the coffee shop, from another country – it doesn’t matter as long as the job gets completed.
Get More Experience
Experienced freelancers have done their time working with a variety of different companies and many come well equipped with a toolbox of eclectic skills that will benefit your company and impress your client.
Gain Access to Global Candidates
Hiring a freelancer allows you to transcend borders and timezones. They can work while you are sleeping and even on weekends, helping to speed up a project or free up time for salaried employees to work on other priorities during the workday.
Overall, hiring a freelancer can give your small business the advantages of motivation and fresh skills, while saving your business valuable resources – time and money being two critical resources that all small businesses owners are seeking to maximize.
One word of caution, however. Both employers and workers need to be clear on who, according to the law, is classified as a freelancer. Sometimes, there are situations in which employers may classify employees as independent contractors when in fact the law sees them as employees. If this is the case, these workers may be eligible to make claims for employee rights and benefits. To prevent any misunderstanding or legal issues down the line, it is best for a worker and employer to execute a written contract that defines the relationship prior to beginning any work.
Lee Madison writes about financial topics relevant to small business owners. She is director of content at Yellowstone Capital LLC.
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