Try, for a moment, to think of a corporation that compares to Apple. What company has the name recognition, branding, and carefully constructed image that Apple has built over the last decade of total technological dominance?
The Leader of the Pack
The answer, of course, is that Apple has no real competition. Their rise to power has been slow and steady, but the cell phone industry analysis is indisputable. As of mid-2015, CNet reports that about 100 million Americans use iPhones. That’s roughly 1/3 of the population of the United States.
If you walk into your local coffee shop, you’ll immediately note the dominance of the MacBook as the preferred notebook computer for telecommuters across the US. Want a tablet? The iPad is the obvious choice.
The popularity of a product is one of the most important variables in determining whether there is money to be made in servicing and repairing that product. Consider other household goods, appliances, or even vehicles? If a car manufacturer produces a dominant model, and that model is purchased and driven by 1/3 of the US population, how many other services professionals can benefit from that popularity? Mechanics will exclusively service the model. Aftermarket part manufacturers will build and distribute exclusively for the model and re-sellers will benefit from exclusively carrying the model, since such a huge percentage of the population will purchase it.
Using the auto analogy helps to demonstrate the significant opportunity that exists for an iPhone repair franchise. Sure, cars cost more. But the impact of Apple’s popularity is difficult to comprehend without thinking in terms of other, similarly valuable products.
Apple Franchise Markets are Everywhere
One of the secrets to successful franchising is selecting an appropriate market in which to operate a new business. For some franchises, that decision can be tricky. Food preferences can depend on region. Educational and fitness needs are largely dependent on demographics like age and income. But Apple products, with their complete market domination, are present in every metro area and suburb, every college campus and retirement community. Uses vary, certainly. The average MacBook pro user will differ significantly from the average owner of an iPhone manufactured three years ago. Their repair needs, however, are universal.
Refreshed Apple Products as an Income Stream
Making money with an iPhone repair franchise is possible in part because of the multiple income streams that are generated by a familiarity with the products and the capacity to fix them. One of those income streams is the sale of refreshed products, which come in as trades for customers in search of an upgrade. Although we’re accustomed to hearing about how high-tech goods are out of date as soon as they are purchased, there are several reasons that consumers have proven to be quite interested in purchasing used or refurbished Apple electronics.
- Upgrades are largely software based. From one generation to the next, cell phones, tablets, and computers no longer change physically by leaps and bounds so that they quickly become obsolete. Instead, Apple (along with its competitors), rolls out downloadable software updates that keep even older hardware running for many years.
- New products are prohibitively expensive. Thousands of dollars for laptops. Hundreds of dollars for even the cheapest cell phone in the lineup. Apple products are extremely expensive, but that has done nothing but whet the public’s appetite for them. Middle-income consumers have kept the prices of used and refurbished Apple products steadily high for years, with online and iPhone repair franchise profits significantly greater, as a percentage of original retail pricing, than any other comparable goods. A car driven off the lot loses a third of its value immediately. A brand new iPhone does no such thing.
- Many repairs are easy. Broken screens and dead home buttons are often enough to send consumers—accustomed to instant gratification from their expensive devices—running to order a new tablet or phone. But the repairs are often simple and largely cosmetic, which means excellent profit margins on refreshed items. Frustrations with non-working features or broken exteriors often mean upgrades for buyers, but for an iPhone repair franchise they mean quick turnover, minimal investment, and exceptional profits.
Selling refreshed Apple products is worth investigating for any savvy entrepreneur as a personal experiment—list an item online for sale—something in a desk drawer that you’ll never use again—and look how quickly buyers flock to purchase your used electronics. It’s a lesson that warrants reflection.