The assertion by UK’s Culture Secretary Sajid Javid to shut down Adult sites that do not implement strict age verification metrics should he remain in office after the country’s general elections are not to be taken lightly.
The UK has a culture of apparent strictness on policies regarding adult related materials within the country. In particular, the state has instituted various legislations against different adult acts that in their opinion are inappropriate. In addition, UK has shown little countenance to the easy manner in which people are able to procure adult material that include images and audio visuals.
Just a few months back, the Audiovisual Media Services Regulations of UK were amended. The result of that amendment was a tight bottleneck on the adult industry. Ahost of Adult acts filmed in the UK became restricted. From the amendment, acts such asface sitting, female ejaculation, fisting, physical restraint, spanking and verbal abuse are no longer legal. Adult content legitimacy battle has of course ensued. But the government always finds a way to get the upper hand.
Once again the UK government is taking on the adult industry with itsargument being against the unrestricted freedom of access to content on younger age brackets.
Ineffective restriction of access to adult content
The common method of restriction to access pornographic web content among major sites today is the use of “I Agree” button. Major adult sites like Phonerotica and Pornhub simply prompt you to declare whether you are above the age of 18 years before proceeding to watch their explicit videos. This is their way of restricting access for youngsters.
Recent surveys have shown just how young people between the age of 12 and 13 are addicted to adult content. It is not difficult to figure out how they got there. All the kid has to do is click the button informing the site that s/he is a few years older, making himself or herself an adult for the site to allow them access.
State action and its implications
The government of UK seems to have been disgruntled by these statistics. According to the Secretary of Culture, a new legislation is expected to ensure that people under the majority age are strictly locked from adult content. An independent regulating authority is to be instituted and authorized to compel the state’s Internet Service Providers (ISPs) to bring down sites that fail to include active age verification systems.
The next available option for these sites therefore is to seek credit card information as a means of age verification. This is likely to necessitate the opening of an age verification merchant account. These ISPs may get assistance from EMB, a leading US merchant payment services provider. More information regarding these accounts is available at emerchantbroker.com.
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