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April 25, 2012

Growing Trend of Insurance Automation

The insurance industry is dynamic and changing every day, and with advancements in technology, many insurance companies are improving their level of efficiency. Instead of relying on manual systems to handle business operations, many insurance companies are instead relying on insurance automation to do the job for them. With current insurance market trends, more and more insurance companies are starting to automate many of the processes that they engage in on a regular basis.

What is Insurance Automation?

Insurance automation is a process that involves leaving some regular functions up to automated systems. Instead of having employees engage in these activities, they have automated computer systems that handle the functions. This makes it possible for employees to focus on other areas of business and allow the automation systems to handle the rest.

Claim Processing

One area in which many insurance companies rely on automation is in claim processing. When an insured has some kind of damage that he needs to be reimbursed for, he must file a claim. While some insurance companies still have call centres and agents that file claims, others set up automated systems to handle this task. With these automated systems, customers can file a claim on the insurance company’s website or call into a phone number. If a customer calls the phone line, you will talk to an automated system that will ask them for information such as his policy number and details about the claim. At that point, the information will be entered into the claim tracking system so that an adjuster can be assigned to the claim and begin working on it. This cuts down the amount of labour that it takes to run the insurance claims coming in.

Follow Up

In addition to handling claims in this manner; many insurance companies also lead to follow a process through an automated system. For example, when a claim has been handled, the insurance company may want to check back with the customer to make sure that all of his problems were handled in a professional manner. An automated system can mail out a survey or send one via email to all of the appropriate customers at the right time. Sometimes, an automated phone system can be used to call all of the customers in a particular area. This makes it possible to check back with customers on a regular basis to make sure that they are being taken care of in a timely manner.


When it comes to using insurance automation, insurance companies can use a number of different systems and tools to make their jobs easier. They can cut down on costs by eliminating some jobs that employees traditionally had to do. Because of the improvements in technology, it is possible to save money on labour costs and get things done more efficiently. Insurance companies have to walk a delicate line to make sure that they don’t try to automate too much so that they seem like they are getting away from a customer-centred position. Otherwise, automation can play a valuable role in the industry.

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