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Using technology to close a sale

Every day, the web becomes more and more useful for sales people; and as technology advances, the likes of video web conferencing perfectly replicates face-to-face conversations in just a fraction of the time of a traditional sales trip. Being able to make personal highly effective sales pitches at the drop of a hat, anytime and with anyone from anywhere in the world makes closing a sale that little bit easier.

For those sales people who have finely tuned their phone routine over the years and are sceptical about the advantages of using video for meetings, here are a few benefits to make you reconsider:

1. Online meetings using video allows for facial expressions to be read. Much of how we communicate is through facial expressions, posture, intonation and eye contact – all of which are lost when using only the phone to seal a deal. A video call allows you to use all of these tools to your advantage.

2. Sales people often feel obliged to fill awkward silences. With video chat, because you can see the people you are pitching to, you can ask the questions you want to ask and then leave the client to answer in their own time – all whilst you have visual connection which reduces any uncomfortable silences.

3. Showing people who you are, what you look like and how you present yourself can bring a sense of trust. The background setting also speaks volumes about what kind of person you are. Video gives your client visual cues which illustrate how you do business.

4. When fostering a business relationship, face-to-face interaction is extremely important in order to connect and gain trust. This is even more vital when asking someone for their business.

5. The added tools you gain with video conferencing software allow you to present documents and research in an incredibly simple way, to help sway your potential client.

Embracing video web conferencing provides you with a whole new way to close the deal. By adding a visual component to your sales pitch, you will find a whole new world of opportunities.

And if you are a small business with limited resources, using technology to your advantage will benefit you financially by allowing you to meet with many people without the cost of travelling.

For those without financial limitation, using video conferencing still enables you to get in there first and gain a faster response. What’s more, being able to make a pitch with the key decision makers based in several locations, gives you the power to make the best impression no matter where people are. Video conferencing also enables you to get the best panel of advisors to take part in a crucial meeting to close the deal, showing you have the right people on hand as and when your client needs them.

Video conferencing has undoubtedly crossed the boundary of simple user communication and team engagement; it has now become an important strategic tool that sales people are using all around the world to pitch and close business deals.

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February 11, 2013 um 12:56 pm
Business,Miscellaneous Finance
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